VM&SD Workbook

Successful designs for retail stores require a combination of three important elements: Merchandising, Fixturing and Lighting.  When composed correctly the three create excitement in a retail store, a retail theater.  This book shows you how to start with basic sketches and finish with a signed contract.  Excellent illustrations give scores of examples of floor layouts, lighting arrangements, fixture studies and finished store plans.  Author and Principal of GMG Design, Inc., Greg M. Gorman, has done store planning and visual merchandising for department stores, specialty shops and vendor shops.  This book will help any retail store owner/operator, or student of store design develop the skills to create visual retail excitement.

Quantities are available at a discount for schools, businesses, gifts to clients, etc...

Contact the Book Division of VM&SD at 800-925-1110, Mark Kissling.